Arunkumar Sathishkumar — Senior Paid Media & Performance Marketing Specialist
Arunkumar Sathishkumar.

Find out where your ad budget is actually going.

Most Google and Meta accounts I look at are wasting 40–60% of spend on irrelevant search terms, loose bidding, or broken tracking. I find the leaks and show you exactly how to fix them.

Want a free 15-minute look first?

I'll review your live campaigns over a call and give you three things to fix this week. No pitch.

Interactive Account Modeling

Calculate your recoverable ad spend & lead upside

Most Google & Meta accounts waste 20% to 35% of ad spend on untracked match types, cold audiences, and slow follow-ups. See what fixing yours yields.

₹5.0 Lakhs
₹1 Lakh₹10 Lakhs₹20 Lakhs₹30 Lakhs+
Direct Attribution Formula: Based on empirical audits across 56+ accounts and 22+ industries. We typically eliminate broad match leakage, deploy 2-step qualification, and connect instant WhatsApp routing within 14 days.
Recoverable Waste / Mo
₹1.6 Lakhs
~32% budget leaking today
Extra Student Enquiries
+509 Enquiries
at your current budget
Target CPL Reduction-55% (₹1,200 → ₹540)
Benchmark ROAS Lift+180%

Paid audit packages

Quick Audit

48 Hours

Fast diagnostic on 1 ad platform (Google or Meta) to identify top budget leaks and quick wins.

₹5,000
1 Ad Platform (Google Ads or Meta Ads)
15-20 min Loom Video Walkthrough
Top 10 Critical Issues Identified
Immediate Action Checklist for Quick Wins
Budget Wastage Calculation
Book Quick Audit (₹5,000)
Recommended

Deep Performance Audit

5 Business Days

Comprehensive multi-platform analysis with full 20+ page actionable report and 60-min strategy session.

₹15,000
2 Ad Platforms (Google Search/PMax + Meta Ads)
20+ Page Detailed Written Audit Report
60-Minute 1-on-1 Strategy & Action Call
Keyword Match Type & Negative Matrix Audit
Landing Page UX & Conversion Drop-off Review
Tracking & Attribution Health Check (GA4/GTM)
Book Deep Audit (₹15,000)

Full-Funnel Growth Audit

7 Business Days

End-to-end audit across all paid channels, landing pages, CRM automations, and 30-day hands-on implementation support.

₹30,000
All Paid Platforms (Google, Meta, YouTube, LinkedIn)
Full CRM & Speed-to-Lead Automation Review
Complete Mobile Landing Page CRO Audit
Server-Side GTM & Meta CAPI Configuration Check
90-Minute Executive Strategy Workshop
30 Days Direct WhatsApp / Slack Support
Book Full Funnel Audit (₹30,000)

What actually gets checked

Campaign structure & match types

Broad match bleed, exact-match ad groups, and cannibalization across campaigns.

Search terms & negatives

The non-converting queries — usually 30–50% of spend — quietly burning your daily budget.

Audience & creative fatigue

Frequency saturation, lookalike audience health, and where remarketing is dropping off.

Bidding & conversion signals

Whether your smart bidding is actually optimizing for revenue, or just for clicks.

Landing page & mobile CRO

Page speed, unclear copy, and where forms are losing people.

Tracking & attribution

Whether GA4, GTM, and Meta CAPI are actually reporting real conversions.

Questions people ask

How do I give you access to our ad accounts?

Read-only access to my email (skarunkumar460@gmail.com) is enough. I don't need admin or billing permissions to run an audit.

How long does it take?

The quick audit is 48 hours. The deeper audits take 5–7 business days for proper search-term mining and a written report.

Can you implement the fixes afterward?

If you move into a retainer or sprint after the audit, half the audit fee is credited toward it.