I turn ad spend into revenue you can actually forecast.
Five years running Google and Meta accounts for 56+ brands across 22+ industries in Bengaluru, Hyderabad, Delhi NCR, Gurugram, Chennai, Mumbai, and UAE. I build the search architecture, creative testing rhythm, and CRM tracking underneath it so the numbers hold up when someone checks them.
- Primary HubsBengaluru, Hyd, Delhi, Chennai, UAE
- Open toFull-time & Retainers
- Core focusSearch, Meta, CAPI, CRO
Four things I actually spend my time on.
Not a list of platforms I know. The parts of the job that decide whether a campaign makes money or just makes noise.
Search architecture that only pays for high-intent buyers
Granular Single-Theme Ad Groups (STAG), 400+ negative keyword matrices maintained weekly, and value-based smart bidding that cuts 20-35% of wasted ad spend across Bengaluru, Hyderabad, and Delhi NCR accounts.
Creative hooks that keep CAC low long after week two
Advantage+ Shopping (ASC), dynamic product ads (DPA), and a weekly creative testing rhythm across D2C, education, and luxury real estate so ad fatigue never kills your ROAS.
High-intent leads contacted in under 2 minutes, not 48 hours
Mobile-first 2-step qualification funnels, automated WhatsApp Cloud API routing (AiSensy/Wati), and real-time CRM syncing with LeadSquared, HubSpot, and Zoho so hot enquiries convert instantly.
First-party tracking that survives iOS 14.5+ and privacy walls
First-party Server-Side Google Tag Manager (sGTM) and Meta Conversions API (CAPI) with custom domain routing and offline CRM conversion imports for 100% verified ROAS measurement.
Featured client results & scale.
Real campaign architecture, before/after economics, and verified outcomes.
RUAS
High Cost Per Lead (₹1,250+) and low enquiry-to-application conversion across multiple undergraduate & postgraduate programs.
Patrick's Edu Care
Intense competition from national education agencies resulting in sky-high CPL (₹2,100) and low visa application intent.
SBC Earthfullness
High ticket size (₹40L - ₹1.5Cr) requiring high-net-worth individuals (HNIs) and offline weekend site visits.
Bhima Jewellery
High digital ad noise during Akshaya Tritiya & Diwali; high cost per store footfall in competitive metro markets.
Calculate your recoverable ad spend & lead upside
Most Google & Meta accounts waste 20% to 35% of ad spend on untracked match types, cold audiences, and slow follow-ups. See what fixing yours yields.
A few words from people I've worked with.
"Arunkumar transformed our digital student admissions. His deep understanding of intent-based Google search and WhatsApp lead nurturing doubled our verified application volume while cutting our cost-per-lead by more than half."
"Selling luxury farmland at ₹50L+ ticket sizes requires targeting the right high-net-worth audience. Arunkumar designed a multi-step qualification funnel that delivered record weekend site visits and over ₹18Cr in closed plots."
"Before working with Arunkumar, our counselors were overwhelmed with dead leads. He built an eligibility scoring system that ensured only genuine, high-scoring university applicants booked consultations with our team."
A short list of things I actually believe.
Impressions don’t pay salaries
I judge a campaign on qualified pipeline and cost per acquisition, not reach or CTR.
Slow follow-up kills good leads
A great ad means nothing if a lead waits a day for a callback — so I automate the handoff.
Creative goes stale on a schedule
I keep a steady rhythm of new hooks and angles so performance doesn’t quietly decay.
If you can’t track it, you can’t trust it
Server-side tracking first, because browser pixels alone lose too much of the picture now.
What you'd actually be hiring me for.
Google Ads Consultant
High-intent search keyword architecture, Single-Theme Ad Groups (STAG), PMax first-party signals, and negative keyword matrices designed to eliminate budget waste and capture in-market buyers.
Meta Ads Consultant
Advantage+ budget scaling, creative hook matrix testing, dynamic product ads (DPA), and instant lead forms connected with automated WhatsApp follow-ups.
Performance Marketing Audit
Stop guessing why your CAC is rising. A forensic examination of your Google Ads, Meta Ads, tracking pixels, and landing pages to find the exact 40%+ budget leaks.
High-Intent Lead Generation Systems
Say goodbye to junk inquiries. Multi-step conditional qualification funnels, automated calendar scheduling, and instant WhatsApp delivery that double consultation show-up rates.
E-Commerce Growth & ROAS Scaling
Transforming e-commerce ad spend into profitable recurring revenue with Google Merchant Center feed optimization, Meta dynamic catalog ads, and post-purchase customer retention loops.
Marketing Automation & Speed-to-Lead
Eliminate human delay. Automatic lead ingestion, CRM stage progression, WhatsApp chatbots, n8n/Zapier webhooks, and executive Looker Studio dashboard configurations.
Frequently asked questions & core facts
Direct, verifiable answers regarding track record, methodology, tech stack, and hiring availability.
Arunkumar Sathishkumar (also searched as Arunkumar S, Arunkumar, or Arun) is a Senior Paid Media Executive, Performance Marketer, and Digital Marketing Specialist with 5+ years of verified hands-on experience based in India. He has managed over ₹10.4 Crores ($1.25M+ USD) across 56+ brands in 22+ industries, achieving an average 54% reduction in Cost Per Lead (CPL) and scaling client ROAS up to 9.1x.
Ready to scale your paid media profitably?
Hiring Arunkumar Sathishkumar for a senior full-time leadership role, engaging on a monthly growth retainer, or booking a 7-day account diagnostic — I read and respond to every message personally.